PRIVACY POLICY

Welcome to Renforce Drinks AKA Ren's Beverage Operation LLC. ("Renforce," "we," "us," or "our") is dedicated to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, purchase our products, or interact with our services. By using our Website, you agree to the collection and use of your information in accordance with this policy, which complies with the Texas Data Privacy and Security Act (TDPSA) and other applicable laws.

1. Information We Collect

We collect two types of information: data you provide directly and data collected automatically.

A. Information You Provide to Us

• Personal and Contact Information: Your name, shipping address, billing address, email address, and phone number when you place an order, subscribe to our newsletter, or contact us.

• Payment Information: Payment card details, which are collected and processed securely by third-party payment processors (e.g., Stripe, PayPal). We do not store your full payment card details on our servers.

B. Information We Collect Automatically

• Usage Data: Details about how you access and use the Website, including IP address, browser type, operating system, pages viewed, and dates/times of visits.

• Cookies and Tracking Technologies: We use cookies to analyze web traffic, customize services, measure promotional effectiveness, and enhance trust and safety. You can refuse cookies via your browser settings, though some Website features may not work properly.

Additionally, we collect marketing preferences if you opt in to receive promotional materials. We do not collect sensitive data (e.g., biometric data, precise geolocation) unless you provide explicit consent for a specific purpose.

2. How We Use Your Information

We use your data for the following purposes:

• To Provide and Manage Our Services: Process transactions, fulfill orders, and manage your account.

• To Communicate With You: Send order confirmations, shipping notifications, customer service messages, and marketing materials (with your opt-in consent, which you can withdraw anytime).

• To Improve Our Website: Analyze user interactions to enhance the Website and product offerings.

• For Security and Legal Compliance: Prevent fraudulent transactions, protect Website security, and meet legal obligations, including TDPSA requirements.

3. How We Share Your Information

We do not sell your personal information. We may share it with third parties in these cases:

• Service Providers: Third-party vendors (e.g., payment processors, shipping companies, email marketing services) who assist with our operations, with access limited to necessary functions and bound by confidentiality agreements.

• Legal Requirements: Disclosure may occur if required by Texas law or valid requests from public authorities (e.g., courts, government agencies).

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Your Data Rights Under Texas Law

Under the TDPSA, Texas residents have the following rights, which you can exercise by contacting us at with the contact info provided at the end of this page:

• Right to Access: Confirm whether we process your data and access a copy.

• Right to Correct: Request correction of inaccurate data.

• Right to Delete: Request deletion of your data, subject to legal exceptions.

• Right to Portability: Obtain your data in a portable, readily usable format.

• Right to Opt-Out: Opt out of targeted advertising, sale of personal data, or profiling. Since January 1, 2025, we honor universal opt-out signals (e.g., Global Privacy Control).

We will respond within 45 days of your verified request, with a possible 45-day extension if needed, and will confirm your identity before processing.

5. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure.

6. Retention of Data

We retain your personal data only as long as necessary to fulfill the purposes outlined, including legal compliance. Order-related data is kept for up to 7 years for tax and accounting purposes, unless you request deletion earlier.

7. Children’s Privacy

Our Website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we inadvertently collect such data without parental consent, we will take steps to remove it from our servers.

8. Cookies and Tracking

We use cookies to enhance your experience and analyze usage. You can manage preferences via our cookie consent banner. As required by TDPSA, we respect your opt-out choices for targeted advertising since January 1, 2025, including universal opt-out signals.

9. Changes to This Privacy Policy

We may update this policy periodically. Significant changes will be notified via email or a prominent notice on the Website, with the "Last Updated" date revised. Continued use after updates constitutes acceptance.

10. Contact Us

For questions or to exercise your rights, contact us at:

Ren's Beverage Operation LLC.

821 Allen St, Dallas, TX 75204

Email: contact@renforcedrinks.com

This policy is governed by the laws of the State of Texas.